CADA INTERIOR NACE DE UNA HISTORIA

My path to interior design began long before it became my profession.

Interiors have captivated me for as long as I can remember, but it was the renovation of my own home that made everything clear. In that process, I realised: this is what I love, and this is where I belong.

For fifteen years, I worked in marketing communications and cultural production, giving shape to ideas and telling stories not only with words, but through images. Campaigns for leading international brands, museum exhibitions and theatre productions taught me to find the essence of every project and build a coherent story around it. Just as importantly, they taught me to lead teams and keep complex projects on time and on budget, from the first brief to the final result.

Moving to Madrid, I knew it was now or never: the moment had come to turn my love of design into a profession. I completed a Master's degree in Interior Design and Decoration at IDEQUO and went on to work at Welcome Design, an established Madrid studio, learning the discipline and the Spanish market from within. A new city. A new chapter. And the beginning of Alforma.

Telling stories through space requires an eye that never stops evolving. I find inspiration in art, architecture and contemporary design, and I regularly attend key international events – from Maison&Objet in Paris and Salone del Mobile in Milan to the Venice Art and Architecture Biennales – bringing fresh perspectives into every project.